September 18, 2012 by Scott Innes
Why don’t companies simplify their policies so that the average consumer has the chance to read and understand what it is they are agreeing to. I, myself, would not care if a company was using my interests, location, or any other information that they ask for a better customer experience. Does a 22-year old really need to be shown a Viagra add? They (and the company) might benefit from seeing an Amazon add showing that textbooks are cheaper online than at a local book store.
Take a look at Facebook’s Data Collection Policy. It clearly seperates all the sections that might be inportant to different users. If someone is concerned about cookies, they can click on the ‘cookies, pixels, and other system technologies’ section to understand their policy. You do not have to scroll through the document to find when concerns you. Although their policy is long, it is at least written in a language that the average consumer can read.
The concern with online privacy in the consumer’s minds was created by the companies themselves. They published these complex and impossible policies that created confusion. Why don’t the companies tell the consumers right to their face “we are going to sell your information to enhance your online experience”. I think that any concerns with privacy would be greatly reduced as there is no longer an aspect of confusion.
Tech Republic: http://www.techrepublic.com/blog/security/reading-online-privacy-policies-cost-us-781-billion-per-year/7910